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Objectives: Based on your chosen creative content, research an appropriate liter
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Based on your chosen creative content, research an appropriate literary, songwriting, film sales or media agent (or, in the case of games, a developer).
Write an effective query or pitch letter to the agent. In the letter, solicit your creative content in an effort to secure a traditional publishing deal with the agent’s assistance.
This week, you will study why an agent is needed for a traditional publishing deal, how to find an appropriate agent, how to write an effective query letter, and what terms are industry standard for agent and publishing contracts.
As you conduct your research and planning, consider the following:
What type of creative content do you have?
Why should you avoid looking for talent and booking agents when soliciting creative content for publishing deals?
What is the most appropriate type of agent for your particular content?
Where might you find agent directories or listings?
1. Under the traditional publishing model, agents shop creative content to publishing houses, production companies, and labels. Assume the role of writer (author, composer, screenplay writer, etc.) or manager of creative talent. Determine what type of real or hypothetical creative content you or your client intends to solicit (book, music, TV, film, or game). In the letter, identify your creative content and your role as creator or manager.
2. Using industry sources, locate an appropriate agent to shop your work. Consider sources such as The Writer’s Guide to the Marketplace, orThe Songwriter’s Guide to the Market; trade journals and publications such as The Hollywood Reporter, Billboard Magazine, Publisher’s Weekly, etc.; websites such as the Writer’s Guild of America, The Songwriter’s Guild of America, The Screenwriter’s Guild, etc. As always, be sure to provide citations for each of your sources. REMEMBER: You are NOT looking for a talent or booking agent, because you are not trying to get a performing gig. Rather, you are trying to shop creative content for a publishing deal, and talent/booking agents will rarely provide this service. You must look for a very specific type of agent—literary, songwriting, media, film sales, or developer—who specializes in shopping creative content for publishing deals. Please do not select the William Morris Agency, CAA Talent Agency, or other similar companies that specialize in talent and booking deals. Also, unless a company specifically says that it will accept unsolicited material, please do not attempt to shop the content directly to a publisher, production company, or record label.
3. Draft a standard query letter to the agent. Use a traditional business (block paragraph) letter format: single-spaced, left-justified, with a double-space in between paragraphs.(Please see the Query Letter Example.) Discuss the project and your credentials in a brief, engaging manner. The letter should not be longer than one page. Do not use a memo or email format for this assignment.
4. At the bottom of the letter or on a separate page, list the citations for all sources used to locate the agent, including applicable website URL addresses. For this assignment you will use the Full Sail University library to access EBSCOhost, Lexis-Nexis, trade journals or other available library resources to conduct research.
A complete, one-page query letter using traditional business format, with sources/ citations included.
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