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Purpose: Draft a first extended abstract that describes the relevance, objective
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Purpose: Draft a first extended abstract that describes the relevance, objectives, and conceptual model of your research and builds on prior research
Submission Format: A single-spaced word document
Word limit: Max. 2200 words (approx. two pages, single-spaced; excluding references and figures)
Font: 12 point, Times New Roman
Introduction to the project and research objectives: Motivating the management relevance and defining the scope and aims of the project (including research questions/objective)
Conceptual framework: A conceptual model that depicts the expected relationships between independent, control, and and dependent variables and a written description of the relationships in that model. No underlying theory and/or hypothesis development required yet. However, explain and justify the variables contained in your model.
Expected implications and findings: Discuss how managers can use your expected findings and how they can put your implications into action.
Reference list: References begin on their own page and are listed in alphabetical order by the first author’s last name. Only references cited within the text are included. Use a standard of your choice (e.g., APA 6th), just be consistent. If you need a cost-free reference manager, consider using Mendeley (https://www.mendeley.com/download-desktop-new/)
Things to consider before you decide on a conceptual model:
Will you be able to recruit participants for your survey?
B2B vs. B2C: It‘s always easier to distribute a survey among private consumers as you can recruit fellow students, friends and/or family. It‘s more challenging to distribute surveys among employees and business customers. Remember, you need a sample size (only fully completed surveys) of at least 100 respondents (remember: the more the better).
Focussed brand(s) or platforms: Consider that it is easier to focus on, for instances, firms, brands, retailers, social media platforms (obviously depending on your research objective), that are known popular in KSA. Again, it will make it easier for you to recruit participants. Using, for example, a niche or entirely foreign brand will make recruitment harder, as not many people will be able to answer the questions in your survey.
Do you have all the required items (i.e., survey questions) for the constructs used as independent, control, and dependent variables?
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