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Using FinViz.com (Links to an external site.), or another website if you prefer, select an industry you think there is an investment opportunity, and then pick two companies within that industry having a comparable market capitalization (market cap); if possible a difference in market cap of not more than 5%. Next, identify three financial ratios that are similar in value between the two companies you have picked, and three financial ratios that are not similar in value between the two companies you have picked. Discuss what you believe to be of significance in relation to the three ratios that are similar, as well as what you believe to be of significance in relation to the three ratios that are not similar. For example, if the book value to price value ratio is similar for the two companies, do you think that this is attributable to norms for that industry, or is it attributable to something else? Or, if the Price to Earnings ratio is not similar for the two companies, what do you see as influencing the difference?
To help you with your answers you may use any online resources, including rating agency reports, corporate filings, blogs (e.g., “Seeking Alpha” or others), company press releases, or news stories.
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