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Please respond with your ideas to those 2 posts, it’s a best practice to share what informed your thoughts: Expand or clarify a point that was made; Offer support of an argument or refute one; State why you interpreted the question differently; or Ask a probing question that promotes additional discussion.
1-The product that Dr. Kotler notice yet we scarcely see promoted, is Apple. The promotion that is made to apple isn’t really amazing. It is greater the way in which individuals promote it and Apple sells a lot more items for the advertising that clients make than the very advertising that they do as an organization. Market division is the act of partitioning your objective market into congenial gatherings. By understanding your market portions, you can use this focusing on the item, deals, and showcasing techniques. Various individuals are keen on various things so the organizations should make gatherings of individuals that are keen on exactly the same things. The objective market is the end purchaser to which the organization needs to sell its finished results as well. Target advertising includes separating the whole market into different portions and arranging to showcase methodologies appropriately for each fragment to build the piece of the pie. For better agreement is what an organization lays out an objective to offer its items to a particular gathering of individuals. While making a brand numerous entrepreneurs try to make a brand for their organizations. A brand is the aggregate effect or enduring impression from all that is seen, heard, or experienced by clients who come into contact with an organization and its items and administrations. The brand of an organization impacts whether or not the buyer chooses to purchase the item that is being sold. A brand actually must have a decent standing to guarantee that purchasers will purchase the item.
2-Honey Pot (feminine wash)
Honey pot feminine wash is a natural, plant base and paraben free wash specifically designed for females. This product freshens, supports and balance that leaves consumers feeling healthy and clean. Its ingredients contain vinegar, coconut, and vinegar. Their competitors such as Vagisil and Summers Eve has ingredients that are harmful to the vagina such as the dyes and perfume in it. Making the female hygiene difficult to combat any harmful bacteria.
Dr. Philip Kotler mentioned that an organization’s marketing task is to determine the needs, wants and interests of target markets in order to achieve the desired results more effectively than its competitors, in a way that enhances the consumer’s well-being. ”
According to honeypotmarketing.com, “the company is a digital marketing, sales and optimization company that is changing the way business market and sell. With the integration assets with their platforms, data and exceptional people to produce measurable online sales growth.”
Market segmentation consist of four (4) categories which includes demographic, behavioral, geographic, and psychographic. The Honey Pot Co. the “who” they are targeting which are primarily women of all ages and races that are concerned about feminine hygiene/health. Whom all share a common certainty about chemicals touching their bodies. The Honey Pot provides safety and peace of mind and feminine care options that will cleanse and soothe each consumer with daily usage. I would say this company uses green marketing with the use of plant-based ingredients. As more women interact with feminine hygiene problems, the Honey Pot Company expands and grow sucessfully.
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