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This week you should begin to work on your final project, a comprehensive market
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This week you should begin to work on your final project, a comprehensive marketing plan for a product (or service) of your choice. Please submit an outline that includes the product you plan to market. Keep in mind the requirments for the final paper when you submit your outline.
Here is the project that will be due in week four.
Submit Proposal for product or service, in which you will develop and present a marketing plan throughout the four-week course. Describe the product or service you plan on marketing and suggest ways you plan on building customer value and relationships.
First, here are the sections that should be in your marketing plan. We’ll go into more detail further down in this post.
Headquarters, mission statement, marketing team, etc.
What you’re hoping to achieve and how
Identify your strengths, weaknesses, opportunities and threats
Explain who you will be marketing to
How, when and where your buyers buy
Unique Selling Proposition
Explain what differentiates you from your competition
Discuss how your brand is currently perceived and how you’d like it to be perceived
Talk about how you plan to improve your website
Explain how you will use to following channels to achieve your goals:
Social media marketing
Explain how you SEO strategy will be incorporated
Measurements and KPIs
Detail how you’ll be tracking the progression of your marketing plan
Marketing Strategy and Tactics
Recap your strategy in a brief synopsis
Include 4-5 tactics initiatives
Submit the Week One proposal assignment by Sunday
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