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Marketing Description Reports. Professor will need to know fundamental marketing
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Marketing Description Reports. Professor will need to know fundamental marketing terms to complete. I have the product already and will be sending the entire assignment instructions when I pick the professor. Part A – Description of Central Marketing Decisions For the product you have chosen, you will prepare a report that presents the following information: Product: – detailed application of the Three-Level Model. (Core, actual, augmented) Distribution (Place): – channel structure: which marketing intermediaries are used (if any) (Direct which goes from manufacturer to consumer market or indirect which goes to a retailer and or wholesaler channels) – identify which distribution functions are performed by which members of the channel. Promotion: – promotion mix – promotion at each stage of the distribution channel. Price: – value sought at each stage of the distribution channel including estimates of the economic values and costs at each stage of the distribution channel. • Target Market: – bases of segmentation and estimate of size. – important aspects of the behaviour of members of the segment. – positioning: – bases of position – position relative to key brand competitors. Bibliography – identify the sources of information in APA format. (You should include APA citations of your sources in the body of your report). Part B – Comparison of Situational Factors For the product you have chosen, you will prepare a report that presents the following information: Organizational Objectives: – identify where the product is located on the Boston Consulting Group GrowthShare Matrix what does the location of the product suggest in terms of the organization’s objectives for that product? Organizational Resources: – identify four organizational resources that are important to the marketing of the product – two of these resources should represent strengths and two should represent weaknesses to the marketing of the product – for each resource identified: – clearly identify the resource – provide evidence that supports the presence or absence of the resource – clearly describe the connect between the specified resource and one or more the central decisions of marketing for the product Marketing Environment: – from each area of the marketing environment, identify at least two features of the environment that is important to the marketing of the product – one should represent an opportunity and one should represent a threat to the marketing of the product. – for each resource identified: – clearly identify the environmental factor – provide evidence that supports the presence or absence of the environmental factor – clearly describe the connect between the specified environmental factor and one or more the central decisions of marketing for the product Bibliography – identify the sources of information in APA format. (You should include APA citations of your sources in the text of report).
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