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Read and answer questions to the Module 4 Case “Bluefly” (page 411-412). (Worth
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Read and answer questions to the Module 4 Case “Bluefly” (page 411-412). (Worth 15 points) Must answer each question 1. What has Bluefly done to attract customers to their website and to encourage them to make a purchase? 2. Examine the various digital strategies listed in Section 13-5. Discuss each one in terms of a potential strategy for Bluefly. 3. Because customers cannot try on the clothes before they are purchased, how can Bluefly assure customers to go ahead and make a purchase? 4. What is your opinion of their advertising approach? 5. Examine the social media strategies discussed in Section 13-6. How can Bluefly. com use each of these strategies to promote its website? Provide at least one example for each. 6. What is your evaluation of the Bluefly web-site and their overall business approach? Support your answer with page numbers from the book.
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