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The company I choose is Coca-Cola Company Recommend a strategy to position
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The company I choose is Coca-Cola Company
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Recommend a strategy to position and promote the new product. (Promotional strategy
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• What promotional mix would you recommend for your company’s product?
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• Would you recommend using a push strategy, a pull strategy, or a mix of both to promote your company’s product?
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• Who or what are the competitors for your company’s product, and what strategies would you recommend to promote the competitive positioning of your company’s product?
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Create an ethics statement for the new product. (Ethical strategy)
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• Assuming that you have decided to sell your company’s product to a foreign market, which entry mode would you recommend and why?
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• For a global expansion of marketing for your company’s product, which product, pricing, distribution, and promotional strategies would you recommend and why?
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• Considering the ethical implications of selling your company’s product in domestic or foreign markets, write a brief ethics statement that captures how your company’s brand and product address environmental sustainability and social justice issues.
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