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The outbreak of the Covid pandemic in March 2020 has caused global economic and

by | Oct 13, 2021 | Marketing | 0 comments


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The outbreak of the Covid pandemic in March 2020 has caused global economic and social challenges. It has decimated the global economy and ushered in a once in a generation challenge for countries, corporations, and people the world over. In this era of globalization, the economies of all countries are connected with each other through exports, imports, investments, financial markets, services, technology etc. As the coronavirus is a global crisis, it has almost brought the global economy to a halt Bloomberg Economics (2021). The same sources predicted in March 2021 that the global economy will cost about $2.7 trillion for this coronavirus outbreak. BE also estimated that GDP growth in the first quarter of 2020 has slowed to 1.2% year on year—the weakest on record. When giant economies like US, China, Japan, Germany, Britain, France, and Italy are affected, the rest of the world will not be spared from the blow as these economies carry almost 60% of world supply and demand in terms of GDP, 65% of world manufacturing and 41% of manufacturing exports, as per a report of the World Trade Organization published in 2020. However, the Covid outbreak has also provided distinct opportunities for some corporations to leverage their resources and take advantage of the prevailing situation, make huge profits, and grow financially stronger. Some industries have witnessed exponential growth during this pandemic period. Refer to this article – ASSIGNMENT BRIEF 1.1: You are expected to choose any company of your choice and provide a brief background information about the company. If the chosen company produces and sells more than one product, then focus your choice to only one of its products. You are hired as a Marketing Intern and the Marketing Director for the company you have chosen has asked you to prepare a Report that address the tasks outlined in 1.2 and 1.3. 1.2: Explain how the company is affected by the outbreak of the Covid pandemic – this effect can be either positive or negative. Include data and numbers to substantiate the impact of the Covid outbreak on the company. 1.3: Propose recommendations explaining and justifying how the chosen company can undertake marketing activities to overcome the challenges / effects or improve on its performances of the Covid pandemic identified in questions 1.2. ASSIGNMENT REQUIREMENTS Read the assignment rubrics before attempting to answer the questions. The word limit for the assessment is 2000 words (+/-10% and excluding references) and answers should be presented in a Report format. Reference all sources of external information used in your work and any additional information to support your answers can be included in the appendix if necessary Deadline for submission of the assignment is 12th October 2021 by 11.59pm Completed assignments should be uploaded onto the MyCourses site by the due date. Late submissions will incur a 10% late submission penalty for every day the work is late. ASSESSMENT CRITERIA Demonstrate clear understanding of the relevant theoretical concepts and principles Convincing, clear, and concise analysis of and in using relevant concepts and principles in the context of the information provided Evaluation of issues, ability to synthesize and to form creative responses Explanation of how the recommended solutions can be implemented in practice by the chosen company Ability to present the required information in an acceptable format – Report Format To support an argument, draw in evidence as well as assertion. Make extensive use of external information sources to support your answers where necessary. Refer to the literature. The more references you draw on the better. Think about structure and flow of your answers. WARNING!!! Do not be tempted to plagiarize, which is considered an academic dishonesty. Plagiarism includes copying direct from books, journals, websites etc. without acknowledgement and copying from other students’ work. (See student Handbook for details). Instead read, understand, and write in your own words instead copying and pasting large chunks of literature directly from external sources such as the Internet!!!!


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