Place your order

Fill in the order form and provide all details of your assignment.

Proceed with the payment

Choose the payment system that suits you most.

Receive the final file

Once your paper is ready, we will email it to you.

This discussion will be about consumer data, trust & privacy. We will explore w

by | May 13, 2022 | Marketing | 0 comments


If you need assistance with writing your essay, our professional Essay Writing Service is here to help!


This discussion will be about consumer data, trust & privacy. We will explore why consumers might discount some brands over others in terms of the trust equation.
Think of an example of a company or brand you trust (or would trust) to handle your private consumer information.
Then, think of an example of a company or brand you do not trust (or would not trust) to handle your private consumer information.
Write down the names of those two brands and get ready to discuss them in the content of specific research on consumer value & trust.
Read “What shoppers really want from personalized marketing” (Boudet, Gregg, Wong & Schuler, 2017) from the W5 Readings. This is Boudet, Gregg, Wong & Schuler’s personalization value equation:
See attachment
Apply the personalization value equation to your interactions with the brand you trust. Name the brand and discuss each element.
Then, apply the same formula to the brand you do not trust. Name the brand and discuss each element and why you no longer trust that brand.
Use the names of these brands in the title of your post.
Note: please confine your examples to brands you trust or do not trust based on privacy concerns. For example, if you no longer trust a fast food brand because you believe that brand’s advertising is misleading…that’s interesting…but that example would not really fit brand trust based on privacy concerns.
Thinking Target vs Walmart
Facebook vs Instagram
Google vs Aol
Consumer Privacy Issues. (2003). In D. J. Baker (Ed.), Gale E-Commerce Sourcebook (Vol. 1, pp. 21-23). Gale.
Martin, K. D., Borah, A., & Palmatier, R. W. (2017b). How should marketers manage data privacy?
Boudet, J. Gregg, B. Wong J. & Schuler G. (2017) What shoppers really want from personalized marketing. Retrieved from
Children’s Online Privacy Protection (COPPA) Rule. (n.d.). Six Steps for Compliance for Business. FTC. Retrieved from


Our Services

Top quality papers

We always make sure that writers follow all your instructions precisely. You can choose your academic level: high school, college/university, or professional, and we will assign a writer who has a respective degree.

Professional writers

We have hired a team of professionals who provide expert academic help. Most of them are native speakers and PhD holders who are able to take care of any assignment you need help with.


Free Revision

If you feel that we missed something, send the order for a free revision. You will have 10 days to send the order for revision after you receive the final paper. You can either do it on your own after signing in to your personal account or by contacting our support team.

On Time Delivery

All papers are always delivered on time. In case we need more time to master your paper, we may contact you regarding the deadline extension. In case you cannot provide us with more time, a 100% refund is guaranteed.

24/7 Support

Our support agents are available 24/7 and committed to providing you with the best customer experience. Get in touch whenever you need any assistance.


We use several checkers to make sure that all papers you receive are plagiarism-free. Our editors carefully go through all sources and in-text citations. We also promise full confidentiality in all our services.


Pediatric Care

Customer satisfaction has always been one of our basic concerns. If you don’t feel satisfied with our delivered work, you can request for a refund.


Authentic Source

We assure you that your document will be thoroughly checked for plagiarism and grammatical errors as we use highly authentic and licit sources.


Our confidential essay writing service protects your privacy

We cherish your trust and do our best to protect you. Anything that you share with our private essay writing service is never misused as the access to your personal data is very limited. Your payment details and credit card number also fall under strict protection when you buy a custom essay online from us.

    Meet Our Team

    Wondering who’s working behind the scenes of our professional essay writing service? We have over 700 amazing people on our team including developers, QA engineers, designers, managers, HR specialists, marketers, essay writers, and many more. See who takes care of the orders you place.


    Super writers

    There are 400+ essay writers from all over the world on our team who go through a 3-step hiring process. We call them super-writers because most of them have master’s degrees; therefore, they know the ins and outs of the discipline in which they specialize.



    Our extra-fast and caring support assistants answer your questions 24/7 and resolve any of your troubles. Our team was even nominated for the 2019 Best Quality Management Team Award by the European Contact Centre & Customer Service.

    If you are looking for a reputable and cheapest college essay writing service or homework help websites for college students to write your essay for you or do your homework, you are at the right place. We have more than 1000 essay writers who can help you write your essays for you. Just fill the order form above to submit your instructions and get an online essay helper or essay writer who can “write my essay for me”. Once you do, you will be happy that you used our essay services instead of any other online essay writing service.

    Talk To Us

    Need any help? Feel free to Send Us a Note